Aurat Foundation in Partnership with USAID Facilitates Media Sensitization Sessions on Gender Equity
Faisalabad: Individualland Pakistan, with the partnership of Aurat
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Foundation, under USAID supported Gender Equity Program (GEP) has held the
third of its series of workshops in Faisalabad from August 22 to August
23, 2011, on sensitization of media on gender equity, in nine districts of
Pakistan. Media personnel belonging to print, T.V, radio and social media
participated in the sensitization sessions. On 23rd August media personnel
related to T.V. and radio were invited for the event. This was the second
in the series of sessions, which started on 22nd August, with the print
media. The objectives of the initiative are to sensitize the electronic
and print media, regarding the issue of women empowerment and use it as a
medium for advocacy.
Mr. Shaukat Ali Ashraf moderated the event, while Ms. Rehana Shaikh was
the key resource person for the event, on behalf of Individualland
Pakistan. The discussions focused on the sensitivity of communicating
women related issues through media and selection of appropriate messages.
On the second and final day Mr. Shahid Ali, President Electronic Media and
Mr. G. A. Tanveer, Secretary Electronic Media, Faisalabad, were the chief
guests on the occasion and distributed certificates among the
participants, at the conclusion of the session.
Individualland Pakistan (IL-Pakistan) is an active non-partisan, not for
profit registered civil society group. Since its inception, IL has worked
on pertinent issues in respect to governance, rule of law, media
communication skills, strengthening civil society and democratic
Gender inequality is one of the most pressing issues in Pakistan. Social
taboos, religious and cultural elements are among the leading factors that
result in a society that does not believe in Gender Equity. Individualland
Pakistan, with the support of Aurat Foundation and USAID endeavors to take
steps in this direction that will help create awareness among the society
on this sensitive issue through the media personnel related with TV/Radio,
Print and Online media. IL has also conducted a base line survey to find
trends and perceptions of various media projections among the communities.
The project will also contribute to lobbying and advocacy of this
important issue by using media platforms, particularly to influence the
policy formulation process.
The U.S. government, through United States Agency for International
Development (USAID) in partnership with Aurat Foundation launched a five
year Gender Equity Program in Pakistan in 2010, to advance women's human
rights and support Pakistani government's policies against gender
inequities. Individualland Pakistan, under GEP will conduct 23
sensitization sessions in cities, including Islamabad, Lahore, Karachi,
Quetta, Peshawar, Hyderabad and Multan.